When "Relatable" Becomes a Flex
A case study in alienating your audience
This misses the relatable mark entirely - it's a flex disguised as inspiration that most viewers can't relate to at all.
Creator stirs soup while text overlay shares their day of pitching 200 brands and earning $4,000 from 4 acceptances, positioned as motivational content.
Current Text Overlay
Emailed 200 brands today 58 replied. 46 said no. But 4 said yes. Those 4 paid me $1000 each. That's $4,000 in one day.
The existing text works well as a motivational success story with clear metrics, but it feels very 'hustle culture' generic and doesn't match relatable content energy.
Score Breakdown
The numbers grab attention but immediately alienate most viewers who don't have access to pitch 200 brands or earn $1000 per deal
Clean kitchen lighting and steady hands create good visual quality, but the soup-stirring feels disconnected from the business story
Completely misses relatable content - this is a success story/flex that makes viewers feel excluded rather than seen
What's Working
- The specific numbers (200 emails, 58 replies) add credibility
- Kitchen setting creates casual, approachable vibe
- Text pacing matches stirring rhythm well
To Improve
- Focus on the relatable struggle BEFORE success - the anxiety of sending emails, fear of rejection
- Share the specific emotional moments everyone feels when pitching
- Make it about the process/feelings, not the impressive outcome
The One Thing
Flip this from outcome-focused to process-focused - show the relatable emotions of hitting send on scary emails, not the unrelatable $4k result.
True relatable content about entrepreneurship focuses on the universal emotions (imposter syndrome, rejection fear) not impressive metrics that 99% of viewers can't achieve.
Alternative Text Options
If you want to try something different
Creates an open loop they HAVE to close
Making soup while my phone buzzes with $4k in notifications
When you're stirring dinner and accidentally make rent money
The contrast between casual soup-stirring and business success creates natural curiosity - viewers want to know how someone casually makes $4k while cooking
Caption Ideas
No because why do I feel like I'm constantly living in this 'send 200 emails and hope for 4 responses' cycle?
I thought I was the only one who had to cast a million lines just to reel in a few wins!
I feel personally attacked by this grind; why does success feel like a full-time job of sending out hundreds of emails?
- ★Specificity - is this a SPECIFIC relatable moment or generic?
- ★The "I thought I was the only one" factor
- ★Authenticity - does it feel real or performed?
Pro Tips
- The best relatable content makes people tag friends - is this tag-worthy?
- Comments should be "literally me" not "lol" - that's the metric
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